Radio and podcasts reach billions of people. And yet most media plans treat them as afterthoughts.
In this session, Mark Ritson draws on marketing science and global campaign evidence to examine how audio builds mental availability, how it amplifies results when it runs alongside other channels, and why the standard arguments for deprioritising it rarely hold up under scrutiny.
You will leave with a clearer view of where audio fits in a balanced media strategy and a sharper set of questions to ask of your current media plan.
Don't worry if you can't make it, register and we'll send you the recording after the session.
Ready to level up your marketing career?
Individually, MiniMBA is about becoming the best marketer you can be. Collectively, it’s about creating a common language, a common process and a common understanding – not just of how to do marketing properly, but why.
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